Chrysler Group LLC Gears Up For 2011 SEMA Show

Ram, Dodge, Chrysler, Jeep®, SRT and Fiat Brand Vehicles
get Mopar® Treatment

Company’s 28,400 sq.-ft. exhibit to showcase
more than 30 “Moparized” Chrysler Group vehicles and more than 500 Mopar

Sketches of image vehicles released

Chrysler Group LLC will have a
major presence at next week’s 2011 Specialty Equipment Market Association
(SEMA) show in Las Vegas. 

This year, the 28,400 square-foot
exhibit will include more than 30 Mopar®-modified vehicles from the company’s
Ram, Dodge, Chrysler, Jeep®,
SRT and Fiat brands. More than 500 Mopar accessories will be showcased in
the exhibit. 

“The aftermarket is a $34
billion-a-year industry and SEMA is the perfect place to showcase everything
that Mopar has to offer,” said Pietro Gorlier, President and CEO of Mopar,
Chrysler Group LLC’s service parts and customer-care brand. “At Mopar, we
believe in giving our customers a lot of choices when they go to personalize
their vehicles.  And that is why we offer
extreme personalization for every single car in our showrooms.  In addition to head-turning image vehicles at
the SEMA show, we also will introduce new must-see product and

Mopar image vehicles that will be
on display at SEMA include: 

Chrysler 300 SF6
Inspired by Chrysler 300 “Spring Festival” owners who participate in
the Southern California owners’ gathering, the Mopar® Underground Team designed the Chrysler 300 SF6 image vehicle
with discrete styling and Mopar performance parts and accessories for the
sixth-annual event.

Enhancing the “born-with-attitude” look of the Chrysler 300,
the 300 SF6 is bolted with hardcore enthusiast hardware. Staggered
22-inch-by-9.5-inch and 22 inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum
wheels are wrapped with 265/35 R22 (front) and 295/30 R22 (rear) performance
tires. For improved cornering and braking, this 300S model features a custom
Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger
SRT8® performance brakes.

A Mopar cold-air intake, custom Mopar long-tube headers, and
Mopar/Corsa custom exhaust system combine to deliver even more performance from
the legendary 5.7-liter HEMI®
V-8 engine. The Chrysler 300S model’s black-accented headlamps and monotone
Tungsten Metallic look provide a ready-for-the-streets appearance, while unique
body-color grille, front-chin and trunk spoilers provide an even more
aggressive touch. Topping off the unique look is a gloss black painted roof
that accentuates the clean lines of the Chrysler flagship sedan.

The interior of the Chrysler 300 SF6 exudes an
athletic-luxury theme with Mopar/Katzkin performance seats trimmed in black
with black/blue perforated leather and Mopar blue accent stitching.

The use of Piano Black on interior center stack, instrument
panel, steering wheel, gauge cluster and door-panel elements provide a uniquely
lacquered and highly detailed appearance.

The Mopar audio by Kicker system in the Chrysler 300 SF6 features
a dual 10-inch subwoofer enclosure mounted in the trunk; two, two-way speakers
with domed tweeters mounted on the rear deck; 6-inch-by-9-inch midbass speakers
mounted in each front door; and two 3.5-inch, two-way speakers with domed
tweeters mounted in the left and right corners of the instrument panel.

Mopar performance parts and accessories on the Chrysler 300
SF6 include:




Part number

Front strut-tower braces


Strut-tower brace caps


Rear strut-tower braces


Rear strut-tower brace close out panels


Cold-air intake


Illuminated door-sill guards


Kicker audio system




Dodge Challenger


For the 2011 SEMA show, the
Chrysler Group’s Mopar Underground team created a Challenger image vehicle with
some cool ties to modern history. Influenced by the success of the Mopar Drag
Pak Challenger and more recently, the Dodge Viper SRT10® ACR resetting the
production car lap record at the Nürburgring
Nordschleife track in Germany, Mopar Underground created the Dodge Challenger
ACR based on the stellar Challenger SRT8 392. Some of Dodge’s and SRT’s best
handling vehicles of all-time come with the ACR acronym attached to them, and
the Challenger ACR is no different. The Challenger ACR is a no-frills homage to
the original option-delete cars of the 1960s and 70s.

Equipped with Mopar parts, such
as a coil-over suspension, front-and rear-strut tower braces, short-throw
shifter, front splitter, cat-back exhaust, custom exhaust headers and a set of
Goodyear F1 Supercar performance tires, the Challenger ACR is an animal that
has as much bark as its cornering bite. Performance enhancements in the
interior include carbon fiber door panels, front race bucket seats with
openings for a racing harness and the rear seat is removed and replaced by a
roll bar and fire extinguisher. An SRT three-spoke flat-bottom steering wheel,
SRT gauge cluster, custom bright pedal kit, Mopar Drag Pack center stack and a
carbon fiber center console finish off the interior modifications.

The exterior has design cues
similar to those found on the Viper SRT10 ACR, including a white body, charcoal
painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp
surround and an offset flame red stripe that runs the length of the car. Red
painted mirror caps and brake calipers, unique black painted five-spoke 20-inch
alloy wheels and red “ACR” fender badging finish off the exterior design
details. The white and red theme carries over to the interior with white
accents on the carbon fiber door panels, red armrest bars with white foam
padding, red door latch release tethers, red painted roll bars and red accents
on the carbon fiber racing seats covered in black Katzkin leather.

Mopar performance parts and accessories on the Dodge
Challenger ACR include:



Part number

Coil-over suspension


Front-strut tower brace


Front-strut tower brace caps


Rear-strut tower brace


Rear-strut tower brace close out panels


Short-throw shifter


Cat-back exhaust


Front-strut tower brace


Drag Pack center stack


I/P and shift bezel kit- carbon weave design


Door sill entry guards


Mopar fuel door




Dodge Durango Tow Hook


Dodge will be turning heads at
this year’s SEMA show with a special Dodge Durango Tow Hook image vehicle
designed by Mopar Underground. The Tow Hook infuses a healthy dose of
eye-catching style to the already-sporty Durango design. The vibrant four-coat
orange and satin-black color scheme is executed both inside and out to make
this Durango one of the most unique and exciting vehicles at the show.

The exterior features a
muscle-car inspired four-coat orange paint scheme, with satin-black roof,
fascia accents and hood graphics, along with blacked-out lighting and
twin-spoke 22-inch-by- 9.5-inch forged 
Superalloy wheels wrapped in Pirelli tires. A custom mandrel bent
exhaust system featuring Corsa components increases performance and belts out
an unforgettable tone. To finish off the exterior, the Dodge Durango Tow Hook
wears a piano black split-crosshair grille and has a 25 mm reduced ride-height
for a more aggressive stance.

Tow Hook’s interior features
carry over the theme from the exterior and uses high-quality Mopar components,
such as Durango logo door sill guards, aluminum pedal kit and premium carpeted
floor mats to add a strong sense of sport to the cabin. The black, perforated
Mopar Katzkin leather seats feature orange leather trim on the tops of the seat
bolsters and are decorated with orange stitching and piping. Perforated
Barracuda suede covers the seat inserts, while smooth suede bolsters with
orange accent stitching and piping make the seats pop. Orange leather trim,
stitching and piping is found on the center front armrest as well. The door
panels also feature orange stitching and silver metal brush trim that is shared
on the dash just above the glove box. Finishing off the interior modifications
are an SRT steering wheel, black chrome trim around the vents, and piano-white
trimmed radio/HVAC and center console bezels.  

Mopar performance parts and accessories on the Dodge Durango
Tow Hook include:



Part Number

Durango logo door sill guards


Pedal kit


Premium carpet mats



Fiat 500 Titanium

Created for the performance enthusiast who wants a discretely “tuned”
Fiat 500, the Mopar®
Underground Team designed the Fiat 500 Titanium image vehicle with even more
aggressive styling and premium sport-luxury details.

Below its Matte Titanium ‘whiskers and logo’ face, an
aggressively sculpted front fascia is more pronounced and features large
honeycomb grilles for maximum engine cooling. A satin black fascia insert with
integrated LED fog lamps delivers a technical look. Above, circular projector
headlamps are finished in gloss black to match the Fiat 500 Titanium’s exterior
paint. From the side, 16 –inch-by- 6.5-inch Matte Titanium wheels feature a
two-piece design. Custom Mopar lowering springs provide a lowered ride height
and Matte Titanium front-and rear-brake calipers with larger rotors deliver
improved stopping performance. Aggressively styled side skirts provide a more
vertical profile and highlight the iconic curves of this performance
Cinquecento. Matte Titanium exterior door handles and mirror caps add contrast
to the deep-tinted glass. A large liftgate spoiler adds down force for improved
stability at higher speeds, while a more aggressively styled rear fascia
features a diffuser insert for improved aerodynamics. Additional exterior
details on the Fiat 500 Titanium model include a Matte Titanium license plate
brow and center-mounted trapezoidal exhaust tip. And to make sure the Fiat 500
Titanium delivers improved power, a Mopar cold-air intake and Mopar cat-back
exhaust have been installed.

Inside, the Fiat 500 Titanium continues the athletic look
with a black environment highlighted by Titanium Metallic accents.
High-performance front seats are designed to be lightweight, and feature
massive side bolsters and a racing-harness pass through for at-the-limit
driving. Both front and rear seats are wrapped in smooth black leather and
accented with Titanium Metallic vinyl seat centers. For added detail, all four
seating positions feature a black leather center stripe with Metallic Gray
accent stitching for a precise look. Titanium Metallic vinyl door bolsters
feature accent stitching and pair with the Matte Titanium instrument panel and
gauge cluster brow. Black floor mats with Titanium Metallic “500” logo and edge
binding complete the look.

Mopar performance parts and accessories on the Fiat 500
Titanium include:



Part Number

Cold-air intake


Strut-tower brace


Cat-back exhaust


Lowering spring kit





Fiat 500 Carbon
Adding even more style to the new 2012 Fiat 500 Sport, the Mopar® Underground Team designed the
Fiat 500 Carbon image vehicle with Anodized Azzurro (blue) paint and unique
blackened exterior and interior appointments – all designed to amplify the
hatchback’s athletic Italian styling, craftsmanship, and nimble handling. 

Enhancing the Fiat 500 Sport front fascia, the 500 Carbon
integrates satin carbon fiber fog-lamp bezels and chin spoiler. For a more
aggressive appearance, its signature ‘whiskers and logo’ face and circular
projector headlamps are lacquered in Dark Hyper Black. Larger 17 –inch-by-
7-inch Dark Hyper Black aluminum wheels with wider 205/40 R 17 performance
tires and exterior door handles are paired with satin carbon fiber mirror caps
and tinted glass on the side profile. For greater cornering and performance,
custom Mopar lowering springs, strut-tower brace and cold-air intake have been

A more aggressive satin carbon fiber liftgate spoiler
improves the Fiat 500 Carbon’s aerodynamic efficiency while adding down force
for improved handling. Below, a powder-coated carbon fiber exhaust tip with
Mopar cat-back exhaust provides an aggressive sound. Satin carbon fiber rear
fascia bezels and valance provide additional detail, while a Dark Hyper Black
license plate brow and tail lamp bezels continue the Fiat 500 Carbon’s serious

The interior of the Fiat 500 Carbon continues the
blacked-out look and is highlighted by Anodized Azzurro accents. For a
contemporary look, black leather sport seats feature embossed fabric with a
textured geometric pattern in the seat centers. Azzurro accent piping on the
seats, accent stitching on the sport-steering wheel and binding on the floor
mats are color-matched to the Anodized Azzurro instrument panel bezel. Black
chrome replaces traditional chrome on the Fiat 500 Carbon’s interior accents,
while a carbon fiber instrument panel accents and shift knob provide added

Mopar performance parts and accessories on the Fiat 500
Carbon include:



Part Number

Cold-air intake


Strut-tower brace


Cat-back exhaust




Ram 392 Quick

The Ram 392 Quick Silver began
life as a 2011 Ram R/T. A 470 horsepower, 392 HEMI V-8 from the SRT lineup was
dropped in and mated to the R/T’s 4.10 gear set and a high-stall converter. For
additional performance, the Ram 392 is equipped with a cold-air intake kit and
headers featuring an electronic exhaust cutout for maximum power and sound at
the track.

For normal driving, a cat-back
dual exhaust system intensifies the HEMI rumble. To improve braking
performance, discs and calipers are replaced with a Brembo big brake kit,
featuring 15-inch vented rotors and bright silver six-piston calipers in the
front and rear. With the exception of a gloss black roof, the body is finished
in a three-stage bright silver while the wheels, grille inserts, mirrors and
select interior trim components are coated in anodized red paint.

A Mopar Underground, reverse
deep-cowl aluminum hood design with functional heat extractors is inspired by
the new Dodge Charger SRT8 and smoked lenses cover all exterior lighting. The
Ram 392 Quick Silver is lowered 2 inches with the help of a custom suspension
kit. The “slammed” look is made more evident by a Mopar body kit, consisting of
sill and box pieces, finished up with a chin spoiler.

Mopar Underground added their
22-inch wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the
rear. A Mopar hard tonneau cover with a unique integrated spoiler redirects the
air for additional down force at high speeds and Mopar’s Bed Rug protects the
paint. The interior features high-bolster SRT seats covered in Katzkin leather
with red stitching and accents to match the steering wheel, instrument panel
and Laramie Longhorn inspired leather shift knob, door panels and center
console trim.

 A set of Mopar Pedals and door sills are
installed giving the interior an additional splash of functional aesthetics.
Music is blasted through Kicker speakers, including tweeters in the instrument
panel, mids in the doors and in the back, and woofers in the doors leaving
plenty of room for gear behind the seats. 
Simply put, the Ram 392 Quick Silver is designed to be a truck that
would appropriately share a garage with a Dodge Viper.

Mopar performance
parts and accessories on the Ram 392 Quick Silver include:              



Part Number

Tonneau cover


Body kit


Bed rug


Door-sill guards


Katzkin leather seating


Premium carpet floor mats


Pedal kit



About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90
countries and is the source for all original-equipment parts for Chrysler,
Jeep, Dodge, Ram and SRT vehicles. Mopar parts are unique in that they are
engineered with the same teams that create factory-authorized vehicle
specifications for Chrysler, Jeep, Dodge, Ram and SRT vehicles — a direct
connection that no other aftermarket parts company can provide. A complete list
of Mopar accessories and performance parts is available at

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC)
in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a
line of antifreeze products in 1937. It also was widely used as a moniker for
the CMPC. The Mopar brand made its mark in the 1960s — the muscle-car era. The
Chrysler Corporation built race-ready Dodge and Plymouth “package cars”
equipped with special high-performance parts. Mopar carried a line of “special
parts” for super-stock drag racers and developed its racing parts division
called Mopar Performance Parts to enhance speed and handling for both road and
racing use.

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