April 9, 2012
, Auburn Hills, Mich.
Look mom, no wires.
After being the first to eliminate heavy, bulky owner manuals from its
vehicles, Chrysler Group LLC, through its Mopar® division, will now be
the first to eliminate unsightly dangling power cords in its vehicles by
offering in-vehicle wireless charging.
The company will first make the technology available on the all-new 2013
Dodge Dart that arrives in dealerships in the second quarter of this
“At Mopar, we look for every single opportunity to make our customers’
lives easier,” said Pietro Gorlier, President and CEO of Mopar, Chrysler
Group LLC’s service, parts and customer-care brand. “Our industry-first
in-vehicle wireless charging system is the perfect solution for those
connected customers who are always on the go.”
For easy access, a seamlessly integrated power bin, measuring 8.27
inches by 9.5 inches by 3.25 inches, is installed just below the center
stack and in front of the center console. The bin has a built-in
charging grid that is activated when customers place in their
battery-powered device. The unit begins to charge when the vehicle is
started. A phone case, specifically designed for a variety of
smartphones, is required and included with the feature.
Mopar in-vehicle wireless charging is available for $199.99, plus installation (part number 82213216).
About the Dodge Dart:
The new Dodge Dart hits the mark with a modern, unmistakable
Dodge design which features great exterior proportions and unmistakable
Dodge cues like the “racetrack” taillamps and signature front grille.
The exterior not only looks good, but delivers world class aerodynamic
performance and an agile, fun-to-drive experience on the road. The Dart
is the first Chrysler Group vehicle built on Fiat Group architecture;
it’s based off of the award-winning Alfa Romeo Giulietta.
Interior comfort and style are on target for drivers and passengers with
a modern blend of precision craftsmanship, exciting bursts of color and
more interior roominess than some mid-size sedans. The new Dodge Dart
offers drivers thousands of ways to personalize their car with 12
exterior colors, 14 interior color and trim combinations, 3
fuel-efficient engines, 3 transmissions, 6 wheel choices and 5 trim
levels. Dart customers can choose a vehicle that fits their personality
without sacrificing comfort or value. The all-new 2013 Dodge Dart offers
the interior room of some mid-size sedans, class-leading safety,
state-of-the-art technology and unmistakable style starting at a U.S.
MSRP of just $15,995 (excluding destination).
Mopar has introduced numerous industry-first features including:
About the Mopar Brand
- Vehicle-information apps: first to introduce smartphone
vehicle-information applications, a new channel of communication with
- Electronic Vehicle Tracking System (EVTS): first to market with a
new interactive vehicle tracking device that sends owner a text when
vehicle is driven too fast or too far based on pre-set parameters
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Camper trailers: first to introduce off-road camper trailers
- WiTECH: first to support vehicle diagnosis and software updates
leveraging off-the-shelf personal computers and a dedicated wireless
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and
distributes 280,000 parts and accessories. With the creation of the
Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its
global reach, integrating service, parts and customer-care operations in
order to enhance dealer and customer support worldwide. Combined with
Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts
and accessories which are distributed in more than 120 countries. Mopar
is the source for all genuine parts and accessories for Chrysler Group
and Fiat S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams
that create factory-authorized vehicle specifications for Chrysler Group
and Fiat S.p.A.vehicles — a direct connection that no other aftermarket
parts company can provide. A complete list of Mopar accessories and
performance parts is available at http://www.mopar.com
75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was
trademarked for antifreeze product in 1937. The Mopar brand made its
mark in the 1960s — the muscle-car era. The Chrysler Corporation built
race-ready Dodge and Plymouth “package cars” equipped with special
high-performance parts. Mopar carried a line of “special parts” for
super-stock drag racers and developed its racing parts division called
Mopar Performance Parts to enhance speed and handling for both road and
racing use. The brand has expanded to include technical assistance and