The Great California Cover Up!
No, we're not talking about the state government or a nefarious agency in the legislature. We're bragging about one of the entities that make this country great. We are writing about a family owned and operated small business. Owner Jim DeFrank, wife Lorraine, sons Jimmy and Tony have made the California Custom Car Cover Company located in Chatsworth, California a leader in the market they serve.
Want a custom cover for your car, truck or motorcycle? Want a toilet seat with flames to match those on a hot rod? Want the best duster for your precious paint job, or a battery charger/tender, or any of a thousand other items needed to make automobile owning a more pleasurable and memorable experience? If the answer is yes, you need to visit the California Custom Car Cover booth at the Pomona Swap Meet. Of course you could visit the retail store located at 9525 Desoto Avenue in Chatsworth, California, or the on-line store at
www.calcarcover.com. However, we would like you to visit the store at the Pomona Swap Meet. You will be blown away at the vast array of product on site.
The participation of California Car Cover at the PSM has been an excellent story from day one. The fit is perfect. CCC supplies top of the line, high quality products and covers a total of sixteen spaces at each PSM. CCC can be found at the following locations: Road 19 - Space 2 & 4; Road 20 - Space 1, 2, 3, 4, 5, 6, 7, 8, 9 & 11 and finally Road 21 - Space 1, 3, 5 & 7. With this large number of spaces, customers are assured to find the specific item they need.
During a recent conversation, Jim DeFrank, owner of CCC, told Kim Cross, VP and Marketing Director of PSM that, "the location of his store at the meet, the friendly personnel and the overall atmosphere make for an enjoyable and successful event." CCC's owner, Jim DeFrank, was one of the original participants in the Pomona Swap Meet where he became friends with event owner George Cross. One of Jim's early memories was going himself, or sending people, to the swap meet early Friday afternoon where they would get "in line" with other vendors to insure getting a good place for their booth when the meet opened on Saturday for setup. Apparently, the Friday night parties became legendary. Early in 1991 the PSM initiated a program of reserving spaces and CCC was first in line to reserve a space on the front row. The parties were missed, but not spending the night in the cars.
As is the case with all successful companies, the customer is all important to CCC. In addition to good prices and delivery, thousands of high quality items for sale, a huge mail order offering a terrific store/showroom, and participation at the Pomona Swap Meet; CCC hosts a yearly Open House and Car Show for its customers. The show is held at California Car Cover in Chatsworth, with 400-500 custom cars on display. In fact, the show was recently held May 17 of this year with "The Motorman" Leon Kaplan from KABC as their featured guest. CCC staff and friends prepared a BBQ lunch for all participants. Many rare and antique cars surrounded the property and even filled Plummer Avenue. In spite of the day being very hot, a large crowd attended the event.
Be sure to stop by and check out California Car Cover at future Pomona Swap Meets
CCC is open to the public Monday through Friday from 10 a.m. to 5 p.m. PST, Saturday from 9 a.m. to 4 p.m. PST and closed on Sundays. For more information call, 1-800-423-5525,
International call 1-818-998-2100 or visit www.calcarcover.com.
- Citizen Wayne