Dr Detail Article...COMMUNICATION
Did I mention communication? When it comes down to detailing a car, whoís the expert? In other words, who are you going to PAY?
Thatís important you know. Do you want your vehicle to look itís best? Then youíre going to pay SOMEONE! Either youíll hire a professional to spend his time, using his chemistry and his expertise OR youíre going to buy all the good stuff & do it yourself. If you can, why not?
The point is that youíre going to pay SOMEONE. So Ö letís talk about the best way to get the biggest bang for your buck and everything you expect from the job at the same time. Sound good? Then listen up.
The first step is to NOT tell the professional (Detailer or Supplier) what you want! Really!
Hereís a scenario:
Fred (I call everyone and everything I donít know ďFredĒ) walks in to a Detail Supplier (if you can find one) or his local Detailer and says. ďI have a black 2007 BMW M3 and Iím looking for a good wax.Ē
Whatís wrong with that scenario?
1. Any good supplier will have a good wax to sell you. Fred will get what he came for BUT will he be happy with the result?
2. A great supplier will ignore all the information about whatís sitting under the paint and start asking questions because Fred didnít tell him anything useful.
BMW M3ís come in a variety of colors and they all are subjected to the same kind of abuse on the road. Should it matter to the supplier that the color BMW Fred chose is black? No, it shouldnít. Does it matter that itís a BMW at all. No. Heís not going to be working on a BMW, heís going to be working on PAINT (specifically Clearcoat most of the time). Itís nice for Fred that he could afford to put a BMW under all that paint but it doesnít supply real info to the detailing process.
What the supplier NEEDs to hear is what the customer SEEs. How much gloss is left? Are there any scratches? Are the birds still laughing as they fly away into the distance? Did you hit a bush driving back to the camp site? Get the point? Remember, this guy has not and may never see you vehicle. (If youíre really smart youíll take the vehicle with you when you go see him.)
OK. So hereís what Fred should have said, ďMy paint is a little dull but has lots of gloss otherwise. I want to bring it back to itís original shine and protect it.Ē Now thatís useful information. ďDullĒ suggests oxidation and fine scratches. Either will require paint correction. Itís a good start.
If itís a little dull you shouldnít wax it. It needs work prior to waxing. If itís really dull YOU CANíT WAX IT (effectively). If itís full of scratches or etchings WHY WOULD YOU WAX IT?
The duller the paint the more oxidation is masking the color and shine of the good paint beneath. It has to go! Levels of gloss will easily lead a good supplier to the best product for the job.
Tell him Ö
a. Itís very glossy, or itís new or recently painted.Ē
RED FLAG! If it has been recently painted it should not be waxed for a period of 45 to 60 days as a Rule of Thumb. Always check with your painter or the paint manufacturer on this subject. Sealing or waxing a fresh paint interferes with the paintís drying process. Itís a critical period. Had he just sold Fred the wax he asked for Fred may have paid a bigger price down the road then just the price of the wax alone.
b. ďItís pretty glossy but could be betterĒ.
This is where the supplier alerts. The paint will need more care than a wax can deliver. The customer may still only want a wax due to finances or indifference but he should at least know all his options before deciding.
c. ďItís pretty dullĒ or ďThereís not much gloss leftĒ.
Send that puppy to ER. It will need some serious work and a lot of care to get it back to normal.
The point to take from this is that Fred is now describing only what he sees and is finally providing useful information. Fred is ďCommunicating.Ē
Hereís another scenario: Fred walks in to a Detail Supplier or his local Detailer and says. ďI have a black 2007 BMW M3 and I need a Swirl Mark remover.Ē
Fred werenít you listening? Itís best not to tell the expert what you want or diagnose your paint problems. Make him earn his pay!
Better - ďSir. My paint has a lot of circular scratches that I can see day or night. Can they be removed, what will I need and can I do it?Ē Now thatís useful. The expert now knows what shape the scratches are and therefore probably where they came from. What he still doesnít know, and you canít tell him, is how deep they are. Circular scratches are not necessarily swirl marks although swirl marks ARE circular. Some circular scratches can go very deep.
A good supplier will start reaching for his sample rack and will ask to do a little experimenting to find the Ö wait for it Ö itís the doctorís mantra Ö all together now Ö ďLeast aggressive material that will get the job done in a reasonable amount of timeĒ. If starting light doesnít get the job done he can increase aggression until the right product is found.
By the way, if you know how the marks got in there in the first place Ė TELL HIM. If you did it, GREAT, heíll know better how to approach a repair.
Now a good supplier can list what items will generate what the customer is looking for. All or only some of the 4 steps of Detailing may be necessary. Maybe youíll have some of the proper materials. Tell him what you have so he can incorporate the products you already own into his list.
Step #1 Cleansing: Cleaning will always be called for before you touch the surface with ANYTHING else. Maybe youíll have a good automotive shampoo, bucket, Grit Guards, wash mitts and drying towels. If not, nowís the time to talk about your options.
Step #2 Paint Correction: If you need to work the paint heíll tell you what level of cut to use and how to use it. If you have an Orbital buffer heíll explain itís limitation and recommend an alternative or he can point out, even heavy compounds that can be used by hand with the new Nanotechnology available today.
Step #3 Polish/Condition: Oxidized paints are usually badly dried out (something a paint will do throughout itís lifespan). Conditioning with Glazes reverses that process. Polishes are Glazes mixed with fine Rouge sufficient to remove a true swirl mark and the fine marks left after paint correction. (Itís always a 2 step process Cut & Polish, Cut & Polish.) Even though the newest Nanotechnology cutting materials may leave a mark-free finish youíll still want to Condition before waxing to remoisturize.
Step #4 Protection: Waxes are for frequent users and Sealants are for the rest of us. Now walk away and leave it alone!
So, donít tell the pro what you need or think you want. Tell him what your problem looks like and turn him loose. A good supplier will sell you the best material for the situation.
When heís done with a list of recommendations itís your turn. Take notes if you have to because a good supplier will start telling you how best to use the products youíre buying. Write it down if you can but if you canít get his phone number so you can double check to clarify instructions in two weeks when you start the work.
You will also hear about the best machines to use (and possibly rent) and the proper pads and fabrics to go along with it.
1. Find a good supplier or detailer. Pay his price because youíll get it back in the realized value of your trade in when the time comes.
2. Tell him what you see not what you think you want
3. Tell him what results you want to achieve. It may not need to win the next Concourse de Elegance.
4. Listen to his explanations & procedures. Write them down or double check with him before you actually start.
5. Pay the man. He earned it!
Please submit your questions for this column at www.DrDetail@DrDetailForLess.com and weíll cover them in a future column. You can also submit your own testimonials and comments about the subjects covered here and weíll try to publish them as well.
Thanx, until next session. So let the shining begin!