blank 06/12/11 01:31PM Carroll Shelby, Felt Bicycles

Felt Bicycles Collaborates with Carroll Shelby to Introduce the Shelby Cruiser


By Auto News Log • June 10th, 2011

Irvine, Calif. – Felt Bicycles, a global leader of innovative and state-of-the-art competition bicycles, is pleased to announce its new agreement with Carroll Shelby Licensing. Felt and Shelby Licensing have teamed up to design and develop a cruiser that pays homage to the iconic Shelby image. The Shelby Cruiser will be a limited edition offering and available worldwide.

“Carroll is known for his determination to succeed and his passion for performance,” said Felt President Bill Duehring. “These attributes propelled Shelby to the pinnacle of auto racing and inspired a legion of fans. At Felt Bicycles, we share these same values and we are honored to be part of this project.”

Felt designers worked hand-in-hand with the Shelby team to create a bike that exudes the Shelby image and culture. Designers drew upon the wealth of Shelby racing traditions when developing the design and graphic scheme. The bike features the legendary Wimbledon White and Guardsman Blue paint scheme that adorned many of Shelby’s vintage cars, including the famed GT350.

“Felt Bicycles is a world renowned competition and high performance bicycle manufacturer and designer,” noted Tracey Smith, vice president of Carroll Shelby Licensing. “The team at Felt understands the passion that drives many Shelby enthusiasts, which is similar to the spirit of competition in many Felt bike owners. Now enthusiasts can take their love of Shelbys to the bike trails, streets and beach boardwalks.”

The bike is built around Felt’s hydro-formed aluminum tank frame and fitted with high performance three-speed Nexus internal gearing. The bike rolls on 36 spoke wheels wrapped with “blue dot” tires to resemble automotive racing tires, and a proprietary linkage-designed springer fork affords fast and precise handling. Every detail on the bike is honed to the tradition and passion embodied by Carroll Shelby and his company.

Each of the limited edition bicycles is individually badged and serial numbered to ensure authenticity. The Shelby Cruiser will be available through Felt Bicycles and its retailers beginning in late May 2011. The bike will retail for $999.

About Felt Bicycles

Felt Bicycles is a leading designer, manufacturer and distributor of its own proprietary premium quality bicycles, framesets, components and accessories. The company’s U.S. office is in Irvine, California, and its European office is in Edewecht, Germany. Felt Bicycles is an internationally recognized brand with bicycles and products sold in more than 30 countries worldwide. Athletes on Felt products have won numerous events including World Championships, Olympic Games, ESPN X-Games and other major national and international competitions. For more information on Felt Bicycles call (949) 452-9050 in the U.S. or (49) 4405-928015 in Europe, or visit Felt online at www.feltbicycles.com or www.feltbmx.com.

About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. In 1998, he founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles ever built. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843 or visit www.shelbylicensing.com.

Source: Shelby American

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