January 31, 2012
, Center Line, Mich.
For its 75th anniversary, Mopar® continues to work its magic.
Today at its engineering lab in Center Line, Mich., Mopar revealed four
custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar
Jeep® Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12
will be available this summer straight from the factory, while
components of the Fiat 500, Jeep Compass and Dodge Dart custom
configurations will be available in the fall as stage kits or á la carte
from the Mopar catalog.
“Customization is king,” said Pietro Gorlier, President and CEO of
Mopar, Chrysler Group LLC’s service, parts and customer-care brand.
“These head-turning ‘Moparized’ vehicles show how we can go to the next
level of personalization. With our best-in-class offerings of parts and
accessories, we give our customers every opportunity to further enhance
the appearance and performance of their vehicles.”
Earlier this month, at the 2012 North American International Auto Show,
the brand kicked off its year-long 75th anniversary celebration with the
introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger
Redline. Mopar, a simple contraction of the words MOtor and PARts, was
trademarked in 1937.
The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.
Mopar ’12 300
Building on the success of Mopar versions of the 2010 Dodge
Challenger and 2011 Dodge Charger, the new Mopar ’12 300 transforms the
Chrysler 300 flagship sedan into a performance tribute to celebrate
Mopar’s 75th anniversary with unique appointments, select
high-performance parts and appearance items straight from the Mopar
Power and performance
Mopar earned its factory-designed performance reputation with
enthusiasts and the most discerning racing drivers for the past 75 years
– and the new Mopar ’12 is designed to showcase the brand’s prowess.
When looking under the hood of the Mopar ’12 300, an exclusive Mopar
engine cover hints at the 363 horsepower 5.7-liter HEMI V-8 engine with
innovative four-cylinder mode Fuel Saver Technology beneath. Backed with
a proven five-speed W5A580 automatic transmission, Mopar aficionados
will appreciate the unique Mopar shifter combined with Auto Stick. With
Auto Stick, drivers may select a higher or lower gear while the
transmission controller helps prevent the possibility of an over-rev
At the rear, the differential has been boosted from 3.06:1 to a 3.91:1
final-drive ratio for enhanced acceleration – unique to the Mopar ’12 –
enabling 0-to-60 mph blasts in the low 5-second range.
Track-tuned suspension delivers precision handling
The new Mopar ’12 300 features the second-generation E-segment
architecture’s performance-tuned suspension with 42 percent stiffer
front and 23 percent stiffer rear spring rates compared to the Chrysler
300 models with touring-tuned suspension. For improved grip and braking,
stickier P245/45R20 Goodyear Eagle F1 three-season tires replace
all-season radials, and high-performance brake linings mounted to
dual-piston front and single-piston rear calipers deliver fade-resistant
Unique Mopar 300 ‘Street Machine’
Similar to the new Chrysler 300S models, Mopar ’12 300 adds
even more street credibility with its blacked-out appearance and unique
Mopar appointments. A Mopar Black Chrome seven-bar grille and
grille-surround matches the black-accented headlamp bezels and fascia
accents for a low-key presence.
Highlighting the Gloss Black exterior contours of the Mopar ’12 300 are a
Mopar Blue A-line body-side stripes. Large 20-inch by 8-inch Mopar
forged-aluminum wheels are painted in Gloss Black and include Mopar
center caps. Commemorating the brand’s 75th year, “Mopar 75” fender
badges feature the Mopar Blue “omega” logo. On the deck lid, a “Mopar
Design” badge hints at the select Mopar parts and accessories that have
been infused to enhance performance and distinguish the Mopar ’12 300
from any other Chrysler 300.
Inside, Mopar ’12 300 features a monotone black interior environment
with Mopar Blue accents throughout. Mopar’s Katzkin perforated leather
wraps the large-bolstered 12-way power driver and passenger heated-front
sport seats, and includes Mopar Blue accent stitching on the seating
surface, along with French-seamed stitching at the perimeter and a
black/blue two-tone leather combination. Rear heated seats feature the
same perforated leather and corresponding Mopar Blue stitching
A thick-rimmed steering wheel with die-cast paddle shifters (for Auto
Stick) and a unique Mopar shifter handle are wrapped in black leather
and stitched with matching Mopar Blue thread. Mopar sill plates and a
serialized “Mopar ’12 Limited Edition” badge complete the list of unique
The enthusiast-designed interior of the Mopar ’12 300 is enhanced
further with matte carbon hydrographic accents on the instrument panel
and center console areas, while Piano Black is used on the interior
center stack, instrument panel, steering wheel, gauge cluster and door
panel elements to provide a unique lacquered appearance.
World-class connectivity with segment’s largest touchscreen display
State-of-the-art Uconnect® Touch 8.4 provides Mopar ’12 300
passengers with the segment’s largest touchscreen display (8.4-inches)
and next-generation mobile infotainment, connectivity and multimedia
features. In addition, the Mopar ’12 300 features a unique “Mopar”
Uconnect Touch also controls Mopar ’12’s 506-watt Alpine nine-speaker
premium audio system with subwoofer 12-channel amplifier with 506 watts
of power and digital signal processing (DSP) for 7.1-adapted surround
SafetyTec Group: Advanced Active-safety features for 360-degree perspective
The new Mopar ’12 300 provides customers the latest in
accident-avoidance features with its standard SafetyTec Group, combining
advanced active- and passive-safety technologies for enhanced driver
The SafetyTec Group includes adaptive-forward lighting (AFL),
high-intensity discharge (HID) projector high and low-beams with
automatic headlamp leveling, Forward Collision Warning (FCW) with
adaptive-cruise control (ACC), Blind-spot monitoring (BSM) with Rear
Cross Path (RCP) detection, ParkSense® front and rear park assist
system, LED-illuminated rear fog lamps, exterior mirrors with
supplemental turn signals and approach lamp. Additional safety features
include a HomeLink universal transceiver, rain-sensing wipers and
Available this summer
The Mopar ’12 300 will be built in Brampton, Ontario. The
manufacturer’s suggested retail price for the limited-edition Mopar ’12
300 is $49,700, which includes $825 for destination.
Customers who purchase one of these 500 limited-edition Chrysler 300
models will receive a personalized owner kit in a customized Mopar ’12
300 box, Mopar-branded key fobs and Mopar ’12 300 merchandise. The kit
will include a certificate with the vehicle identification number (VIN),
exact date of manufacture and the number of the vehicle. The kit also
will include an original sketch of the car signed by the designer and a
brochure highlighting the unique features of the vehicle.
2013 Dodge Dart ‘GTS 210 Tribute’
For the all-new 2013 Dodge Dart, Mopar will offer more than 150 accessories, the most in the compact-car segment.
Hot off the heels of its worldwide production debut at the 2012 North
American International Auto Show, Mopar wasted no time giving the 2013
Dodge Dart even more sporting pretensions both inside and out. The
all-new Dodge Dart embodies class-leading and class-exclusive features
in many areas including aerodynamics, technology and safety, and the
stage kits by Mopar enhance these attributes. The Alfa Romeo-based Dodge
Dart already has sporty driving dynamics baked into its DNA, and Team
Mopar added even more distinction to reinforce the car’s fun-to-drive
Stage 1 appearance package
The exterior picks up several matte-black trim pieces, including a lower
chin spoiler, side sills, rear spoiler and rear-diffuser panel. A
lightweight carbon-fiber hood with large air scoop and 18-inch, 10-spoke
forged alloy titanium-colored wheels finish off exterior modifications.
Red and black is carried over into the interior, which has been refined
beyond the 14 interior color and trim options available in the all-new
2013 Dodge Dart. Ruby Red is the dominant color used on Katzkin leather
seat fronts, door panels, center armrest and map-pocket inserts. Black
accent stitching is used in the seats and armrest, as well. Piano Black
trim is used on the shifter bezel, cup holder bezel and the dash-vent
bezels. Final interior touches include a black suede instrument cluster
brow with red accent stitching, a Piano Black accented floating island
bezel and a Ruby Red and black leather-wrapped steering wheel with red
Stage 2 performance package
The Dodge Dart GTS 210 Tribute performance calibration has been
employed maximizing fuel/air mix and spark advance, with an improved
air-flow intake and low back-pressure exhaust to achieve 210 horsepower
from a base engine of 184 horsepower.
2012 Fiat 500 ‘Stinger’
Building on the Fiat 500’s “Hottest Sports Compact Car”
award by the Specialty Equipment Market Association (SEMA) this past
November, the new Fiat 500 “Stinger” integrates two Mopar stage kits
that deliver bold styling appointments and select high-performance parts
from the Mopar catalog.
Adding even more style to the new 2012 Fiat 500 Sport, the Fiat 500
Stinger features Giallo (yellow) exterior paint combined with unique
blackened exterior and interior appointments – all designed to amplify
the hatchback’s athletic Italian styling.
Stage 1: athletic and purposeful styling enhancements
For a more aggressive appearance, the Fiat 500 Stinger’s
signature “whiskers and logo” face and circular projector headlamps are
finished in Black Chrome. Accenting the Giallo bodyside are exterior
door handles and mirror caps finished in Black Chrome, while larger
17-inch by 7-inch Abarth Hyper Black aluminum wheels with wider 205/40 R
17 performance tires provide the hatchback with a menacing stance
below. Tinted head and taillamps and license-plate brow, and Mopar’s
vinyl bodyside and roof graphics in black checker add to the Fiat 500
Stinger’s serious look.
The interior of the Fiat 500 Stinger continues the duality of Giallo and
black with Mopar’s Katzkin leather seats. Based on the Fiat 500 Sport’s
athletic-styled seats, the 500 Stinger’s seats feature Alcantara seat
centers sandwiched by smooth and Giallo black leather bolsters and
Giallo accent stitching. Below, a Mopar carbon-fiber instrument panel
decal provides this Cinquecento’s interior with a technical appearance. A
Mopar shifter ball is finished in Gloss Black completes the appearance.
Stage 2: track-tested performance upgrades
Delivering factory-designed performance, Mopar’s new Stage 2
kit ensures that the Fiat 500 Stinger delivers improved power and
braking capabilities to match its aggressive styling upgrades.
Mopar’s cold-air intake and free-flowing cat-back exhaust enable the
Fiat 500 Stinger’s fuel-efficient 1.4-liter 16-valve MultiAir™ engine to
deliver even more power and torque.
And to make sure this Cinquecento delivers track-ready brake
performance, the Fiat 500 Stinger features performance brakes with
cross-drilled rotors for additional surface-heat dissipation.
2012 Mopar Jeep Compass ‘True North’
Like all Trail Rated® Jeep models, the Jeep Compass is a
capable off-road machine. With the Mopar Jeep Compass “True North”
model, Mopar further improves its off-road form and function.
The exterior features a matte black finish on the roof, wheel flares,
lower fascia, door cladding and black grille with body color inserts.
Other exterior touches include black-headlamp and fog-lamp surrounds,
rear fog lights, custom front and rear brush bars and custom rock rails.
Matte black 16-inch alloy wheels with BF Goodrich All Terrain tires and
a 2-inch lift kit from Rocky Road Suspensions add some additional
The interior received lots of attention from Mopar and renowned audio
component manufacturer Kicker. The entire audio system, including front
and rear speakers, amplifier, sub-woofer and lift gate speakers are
provided by Kicker, and transform Jeep Compass into a rolling high-end
sound studio. A custom center stack gauge pod that houses pitch and roll
inclinometer gauges, add to the vehicle’s off-road credentials. A Mopar
bright pedal kit, door-sill guards, rear-cargo tray, shift knob and
neoprene seats complement each other while enhancing the quality feel of
Mopar has introduced numerous industry-first features including:
About the Mopar Brand
- Vehicle-information apps: first to introduce smartphone
vehicle-information applications, a new channel of communication with
- Electronic Vehicle Tracking System (EVTS): first to market with a
new interactive vehicle tracking device that sends owner a text when
vehicle is driven too fast or too far based on pre-set parameters
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Camper trailers: first to introduce off-road camper trailers
- WiTECH: first to support vehicle diagnosis and software updates
leveraging off-the-shelf personal computers and a dedicated wireless
Mopar is Chrysler Group LLC’s service, parts and customer-care
brand and distributes 280,000 parts and accessories. With the creation
of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending
its global reach, integrating service, parts and customer-care
operations in order to enhance dealer and customer support worldwide.
Combined with Fiat S.p.A., Mopar’s global portfolio includes more than
500,000 parts and accessories which are distributed in more than 120
countries. Mopar is the source for all genuine parts and accessories for
Chrysler Group and Fiat S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams
that create factory-authorized vehicle specifications for Chrysler Group
and Fiat S.p.A.vehicles — a direct connection that no other aftermarket
parts company can provide. A complete list of Mopar accessories and
performance parts is available at http://www.mopar.com
75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was
trademarked for antifreeze in 1937. The Mopar brand made its mark in the
1960s — the muscle-car era. The Chrysler Corporation built race-ready
Dodge and Plymouth “package cars” equipped with special high-performance
parts. Mopar carried a line of “special parts” for super-stock drag
racers and developed its racing parts division called Mopar Performance
Parts to enhance speed and handling for both road and racing use.