AUBURN HILLS, Mich (CHRYSLER) --
The Dodge brand is giving a sneak peek into the high-tech, precisely
crafted and highly customizable interior of its all-new 2013 Dodge
Dart. Scheduled to be introduced Jan. 9 at the North American
International Auto Show in Detroit, the new Dodge Dart’s interior sets a new standard for compact cars.
Setting a New Standard – Quality & Spaciousness
designers focused on creating a modern blend of precision
craftsmanship, state-of-the-art technology, exciting bursts of color
and hand-sculpted shapes when designing the Dart’s interior, which is
made with materials and technology typically found in more expensive
vehicle segments. Starting with modern Dodge DNA and through the use of
innovative ambient interior lighting, high-quality soft-touch materials
and high-tech features, the 2013 Dodge Dart is loaded with cool
amenities and unexpected delights for both drivers and passengers.
Dart’s “driver-centric” layout is designed to put all controls within
easy reach of the driver. Customizable displays and comfort-tuned seats
are packaged in an exceptionally spacious, pleasing interior. Packaged
in the footprint of a compact car, the 2013 Dodge Dart features the
interior spaciousness of a mid-sized sedan, and it boasts best-in-class
hip and shoulder room.
Customization was key in the all-new Dodge
Dart’s development, and with 12 exterior colors, 14 interior color and
trim combinations, six wheel options, three engine options and three
transmissions, each Dodge Dart can be personalized by every buyer to
fit their individual style. And the combinations are multiplied
exponentially, as Mopar will also offer hundreds of customization
options and themed packages specifically developed for the Dart.
high-tech centerpiece of the all-new 2013 Dodge Dart is the
class-exclusive floating island bezel, which houses the
segment-exclusive available 7-inch Thin Film Transistor (TFT)
customizable gauge cluster display with light pipe surround that also
houses the available class-exclusive UConnect Touch 8.4-inch touchscreen multimedia center -- the largest touch-screen in its class.
storage options throughout fit today’s technology. The glove box
easily conceals a stowed iPad; the center console features auxiliary
jacks to plug in a wide variety of electronic devices, and thoughtful,
inventive storage solutions, such as console map pockets, which are
perfect for storing mobile phones, receipts, or pen and paper.
in all the right places provides drivers and passengers a warm,
comfortable cockpit. Available “racetrack” lighting surrounds the
floating island bezel. Ambient lighting for the door handles, map
pockets, foot wells, glove box, storage bin and illuminated cup holders
is both useful and provides a warm atmosphere inside the vehicle.
was also at the forefront in the development of the all-new 2013 Dodge
Dart. Built on a strong foundation, constructed with 68 percent
high-strength steel, engineers added both active and passive safety
features, including 10 standard airbags, which is unsurpassed in the
segment. The 2013 Dodge Dart is also the only car in its class to offer
blind spot monitoring and rear cross path detection.
This new Dart will be similar to the Fiat brand Alfa
Romeo Giulietta and it is expected to be the first model in the entire
Chrysler brand to get 40 miles per gallon on the highway. Autoline
Detroit host John McIlroy said today that he fully expects this new
Dodge Dart to stick.
He said, "It better I mean that's exactly the plan.
Chrysler has high goals for selling this car and when you look at it,
neither the Chrysler brand nor the Dodge brand has really had a small
really fuel efficient car to compete with. For Fiat's future plans,
really running Chrysler the way it wants. This car is critical."
Promises of returning the third shift may be
fulfilled at the Belvidere Chrysler Plant as workers will start
assembling the dodge dart as soon as next year.
Judie Pruitt whose husband worked at plant said, "I'm hoping that it will create jobs and it will sell."
The new model is expected to breathe new life to the Stateline’s auto industry and the city of Belvidere in general.
Belvidere Resident Jim Populorum said, "It's great
for Belvidere. Anything that brings in jobs and spurs up the economy is
great because at one time several years ago, this place was on the
Some feared a Chrysler-Fiat merger, but it did lead
to a three year 600 million dollar expansion project. It's been a
mystery as to what vehicle was coming and how many jobs it might bring.
Now we know and in the future we could see a Dart on display.
Pruitt said, "I don't know if there's people still laid off, but maybe some of these people can come back."
It still remains a mystery as to what that expansion
project is for. Yet many workers are hopeful it translates to more job
Chrysler's UAW Vice President announced in May the
third shift would return to Belvidere, but no timeline has since been
The local UAW chapter president declined an on-camera
interview today, but tells us he expects the Dodge Dart to bring more
jobs to Belvidere.