blank 08/11/09 11:51PM Built Ford Tough Series, PBR, Professional Bull Riders Inc

Professional Bull Riders invade Nashville Aug. 15-16
Courtesy PBR Updated: August 11, 2009, 3:34 PM ET

PUEBLO, Colo. (August 10, 2009)

The Professional Bull Riders, Inc. (PBR) Built Ford Tough Series (BFTS) tour bucks into Music City USA for the Jack Daniel's Invitational, stop number 25 on the prestigious tour. For two thrilling evenings, the top 40 bull riders in the world will take on the toughest bulls the PBR has to offer at Nashville's Sommet Center with action getting underway on Saturday, August 15 at 7:50 p.m. and on Sunday, August 16 at 2 p.m.

PBR fans can look forward to seeing world-class riders like Jack Daniel's rider Rocky McDonald (Col. Juarez, Mexico); 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); fan favorite cowboys Wiley Petersen (Fort Hall, Idaho), Ross Coleman (Molalla, Ore.), and Luke Snyder (Raymore, Mo.) who will compete in his 259th consecutive event; current number one bull rider in the world Kody Lostroh (Longmont, Colo.); and PBR superstars J.B. Mauney (Mooresville, N.C), Zack Brown (Santa Fe, Texas), and Brian Canter (Randleman, N.C.).

Tickets are available for as little as $10 and increase to $20, $30, $50, and $100 (standard ticket fees apply). Tickets can be purchased in person at the Sommet Center Box Office, online at Ticketmaster.com, or charge by phone at 800.745.3000. Fans will enjoy more than two hours of rock & roll music, pyrotechnics, and an up close and personal view of The Toughest Sport on Earth.

The Jack Daniel's Invitational will consist of three rounds of competition with the first two rounds featuring the world's best bull riders randomly matched against the PBR's top bulls. The scores from the two rides will be combined and the top 15 riders will advance to the Built Ford Tough Championship Round following intermission on Sunday afternoon where they will compete with one more bull. In the end, the rider with the highest total scores on three bulls will be declared the winner.

The Nashville event will be one of the featured stops on the 2009 Bull Team Challenge Tour where 14 teams are competing for their a total tour purse of over $500,000. In stop number eight of nine, the Bull Team Challenge will present $10,000 to the team whose total score is the highest for the weekend and $5,000 to the second-highest scoring team.

While planning your trip to PBR's Nashville event, don't forget a visit to the Jack Daniel's Distillery in Lynchburg, Tenn. Tours of the distillery are free to the public and run every day of the year from 9 a.m.-4:30 p.m. Don't miss your chance to check out the oldest registered distillery in the United States. Jack Daniel's has been a proud sponsor and Official Spirit of the PBR since 1995. For more information, please visit www.jackdaniels.com/TheDistillery/visitingLynchburg/aspx.

Don't miss any of the action from Nashville when it airs on VERSUS. PBR will air on Saturday, August 15 at 9 p.m. EST while the conclusion of the Jack Daniel's Invitational will air on VERSUS on Sunday, August 16 at 8 p.m. EST.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX, and in recent years, it has been tagged the 'fastest growing sport in the country.' For more information on the Jack Daniel's Invitational, please visit www.pbrnow.com or contact Matt Garbiso at 719 242 2800 ext. 3370.

All roads are leading to Las Vegas and PBR is heading down it! Don't miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

About the Professional Bull Riders, Inc. (PBR): PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.
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