|02/20/14 12:27PM||Bruce Willis Commercial, Chevy Trucks, Honda, Maserati, Super Bowl Commercials, Videos|
Top Car Ads from Super Bowl 2014
As one of the most-watched television programs in the United States, the Super Bowl is always a great chance for some of the biggest companies in the world to advertise their products and services before an audience of over 100 million viewers, comprised of different age groups and demographics. That's why companies from different industries spend millions of dollars for the opportunity to have their ad aired during one of the most important sporting events in the world. This year, the average cost of a 30-second commercial reached $4 million, which turned out to be too much for some traditional Super Bowl advertisers.
Some of the biggest Super Bowl advertisers over the years have been coming from the automotive industry, with the world's largest car makers often choosing this event to promote their latest models. The likes of Audi, Volkswagen, General Motors, Mercedes, Ford, are credited with some of the most iconic ads in Super Bowl history, and this year, the most noteworthy examples include commercials from Honda, Maserati, and Chevrolet.
Chevrolet has decided to advertise the latest version of the Silverado pickup truck, one of the most popular trucks in the country, during the 2014 Super Bowl. The ad highlights the truck's connection to the farming lifestyle, featuring a typical farmer, all rugged and tough-looking, who brings his bull along for a ride with his new Silverado, taking him to a field of cows where he gets to pick the one he likes the most. This suggests romance, and indicates that the Silverado can give lonely hearts a shot at love.
Honda's commercial, on the other hand, involved the appearance from two celebrities, the A-list Hollywood actor Bruce Willis, alongside comedian Fred Armisen. While other automakers advertise a specific vehicle, Honda chose to promote their leadership in vehicle safety. Willis talks about how important safety is, encouraging viewers to hug their loved ones while watching the Super Bowl. He states the fact that Honda has more top safety rated vehicles than any other car maker in the U.S., all the while hugging Fred Armisen. The goal here is to underline Honda's dedication to vehicle safety, while highlighting the company's success at crash tests.
One of the most surprising car ads during the 2014 Super Bowl was definitely Maserati's ad, advertising the latest-generation Ghibli. The car that was first introduced in the 1960s, and the third generation was unveiled at the 2013 Shanghai Motor Show. The “Strike” commercial is supposed to reflect Maserati's position in the North American market, where it's considered to be an underdog, but manages to stay competitive thanks to its dedication and hard work. While advertising a luxury vehicle during a Super Bowl, as the majority of those watching the game can't afford to buy a car costing hundreds of thousands of dollars, might seem a bit odd, it's actually quite appropriate, after the Ghibli's price tag is revealed. It starts at $66,990, which is far below the usual price tag for a Maserati, considering that in the past, Maserati hasn't built a car that costs less than $150,000.
With this relatively low price for a luxury car, Maserati wants to make its brand more well-known in the U.S., and the fact that Maserati Ghibli increased drastically in searches on all major websites providing reviews and pricing information on new vehicles, proves that the company made the right choice when it decided to spend a few million dollars on a TV ad.