12/01/11 02:22PM Car Design, Local Motors, OEM Platforms, The Forge

Local Motors Launches “The Forge,” its Virtual Co-Creation Platform for the Auto Industry
Local Motors Fosters a Collaborative Forum to Create Vehicles of the Future

Phoenix, Ariz. – December 1, 2011Local Motors, a next generation American car company that employs a unique approach to vehicle design called co-creation, launched The Forge, a collaborative vehicular web-based platform that allows OEMs, aftermarket companies, educational institutions and hobbyists to engage the Local Motors community for ideas, design, engineering development and more.


The Forge provides the automotive industry with an open development platform and a community of contributors, as well as a turnkey process for product development and carefully crafted community challenges. Local Motors provides an expert team to guide clients and sculpt development challenges for a successful outcome.


At the SEMA conference in Las Vegas, NV in November, Local Motors unveiled a preview of The Forge to attendees with much fanfare. The new platform officially launched to the Local Motors community on 11/11/11.


“The Forge is a dynamic, collaborative online forum for design and engineering enthusiasts to bring innovative concepts to fruition,” says Jay Rogers, CEO of Local Motors. “We have seen it done before with our Rally Fighter and our Defense Advanced Research Projects Agency vehicle, and we are excited to watch it done again in the building of vehicle concepts like our Open Electric Vehicle (EV) project.”


The Forge community not only benefits from a talented network of over 13,000 members in the co-creation process, but they also benefit from tools exclusively available to the Local Motors community. Also on 11/11/11, Local Motors announced its partnership with Siemens PLM Software, a business unit of the Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services. As part of this partnership, The Forge community has access to Solid Edge Design1, the first affordable professional CAD software for design and engineering enthusiasts for $19.95 per month, as well as a new free 3D viewing experience based on Siemens PLM Software’s widely used JT data format.


Local Motors has proven that entire vehicles and components can be designed, engineered and built with successful results through what is called “co-creation.”  To Local Motors, co-creation simply means inviting anyone to join a virtual development process at www.local-motors.com, where company and contributors create together.  Local Motors hosts over 13,000 community contributors and growing, including customers as well as amateur to professional designers, engineers and fabricators.


“Through The Forge, basically, your product development team just increased substantially,” states Rogers.

For more information about Local Motors, The Forge and/or to join in the design process, visit www.local-motors.com.


About Local Motors

Local Motors is a new American car company setting an exciting and sustainable course to design, manufacture, and sell cars for niche markets.


Local Motors co-creates new purposeful vehicles and components with their community of designers, engineers and enthusiasts using open source principals.  Anyone can join the Local Motors community at www.local-motors.com to assist in designing and engineering of new vehicles, and anyone can help choose which vehicles are produced and available for purchase.  Local Motors shares all vehicle data to allow easier modification, home builds or creation of new components to fit existing vehicles.  Local Motors does not sell kits.


Customers get to build their co-created vehicle at the Local-Motors micro-factory with professional assistance.  The build is completed during 2, 3-day build weekends.


Local Motors is the first automotive co-creation community, and the first company to produce an open source vehicle. Founded less than 4 years ago, Local Motors is home to over 60,000 car design concepts, 13,000 community members, 20 full time employees, one production vehicle, the Rally Fighter, and one vehicle co-created for the Defense Advanced Research Projects Agency (DARPA).


The first open source production vehicle brought to market by the Local Motors community is the Rally Fighter, a street-legal off-road desert racer developed for the American Southwest.  The Rally Fighter features dual ride height manual adjust, 20” wheel travel, and an LS3 EROD V8 engine.  It weighs only 3,400 lbs due to its steel chassis and composite panel construction.


Local Motors has been recognized for its groundbreaking approach to automotive development, appearing in articles in Popular Science, Wired and Popular Mechanics magazines. And, in a speech about manufacturing delivered on June 24, 2011 at Carnegie Mellon University, United States President Barack Obama recognized Local Motors for designing and building a new combat support vehicle for the U.S. Defense Advanced Research Projects Agency (DARPA) in less than four months. The president credited Local Motors’ ability to collapse development time for not only delivering the vehicle “ahead of schedule”, but also for its potential to “save taxpayers billions of dollars” and possibly even “save lives” by getting necessary equipment to the battlefield faster.