|03/22/12 10:25AM||NASCAR, NASCAR Radio Channel, Sirius Radio|
SiriusXM NASCAR Radio going online, mobile
By Official Release
March 21, 2012 6:49 PM, EDT
NEW YORK -- Sirius XM Radio and NASCAR on Wednesday announced an agreement to simulcast the programming on the SiriusXM NASCAR Radio channel in its entirety -- which includes live broadcasts of every national series race, plus daily NASCAR talk -- online for SiriusXM subscribers nationwide.
Starting with this weekend's races at Fontana, subscribers who have SiriusXM Internet Radio access can listen to live broadcasts of every Sprint Cup, Nationwide and Camping World Truck series race on the SiriusXM NASCAR radio channel through their computers at siriusxm.com and through the SiriusXM Internet Radio App for smartphone and wireless devices.
SiriusXM NASCAR Radio, channel 90, is available to Sirius subscribers, XM Premier (formerly known as "The Best of Sirius") and SiriusXM Premier subscribers.
SiriusXM NASCAR Radio is the only radio channel dedicated to NASCAR racing 24 hours a day, 365 days a year. The channel's daily talk programming will begin simulcasting online on Thursday. Throughout the season, NASCAR fans get a daily lineup of call-in talk shows that feature up-to-the-moment news, expert analysis and interviews with the biggest names in the sport, plus specials hosted by three-time Cup Series champion Tony Stewart.
"Extending our broadcasting agreement with SiriusXM was a big offseason move for the sport," said Brian France, chairman and CEO of NASCAR. "A dedicated NASCAR channel is important for our teams, tracks, drivers and sponsors and is crucial for fan engagement and audience growth. Being able to simulcast SiriusXM NASCAR Radio online to subscribers nationwide will allow us additional opportunities to take our product to new fans in new places."
"SiriusXM NASCAR Radio has become a part of many NASCAR fans' daily lives and with so many fans now connecting to their sport through hand-held devices, we want to give them an easy way to access the sport they love online and in mobile settings," said Scott Greenstein, SiriusXM's president and chief content officer. "NASCAR is an excellent partner and its programming continues to be a key element in the SiriusXM lineup. We're very pleased to now deliver to our subscribers live coverage of every race broadcast, plus our unparalleled daily talk and analysis, through their computers and mobile devices in addition to their satellite radios."
SiriusXM and NASCAR recently agreed to a five-year extension of their satellite broadcasting agreement. SiriusXM will continue to broadcast every Cup, Nationwide and Truck series race live nationwide through 2016.
For more information, visit www.siriusxm.com/nascar or follow on Twitter at @SiriusXMNASCAR and @NASCAR.