|05/09/12 01:14PM||Champions Week, Las Vegas, NASCAR|
Champion's Week to return to Vegas
Wynn Las Vegas to host Sprint Cup Series Awards for fourth consecutive year
By Official Release
May 07, 2012 9:39 AM, EDT
DAYTONA BEACH, Fla. -- NASCAR announced that the annual Sprint Cup Series Awards -- and all of Champion's Week -- will return to Las Vegas for the next three years.
The awards will take place Nov. 30 at the Wynn Las Vegas, a culmination of a week-long celebration for the series champion, and NASCAR fans. As in past years, fans can expect the traditionally exciting interactive week of activities.
"Experience tells us that Las Vegas creates the perfect backdrop for our sport and our fans to join us in celebrating a NASCAR Sprint Cup Championship," NASCAR chief marketing officer Steve Phelps said. "Returning Champion's Week and the NASCAR Sprint Cup Series Awards to Vegas for the next three years will help our loyal fans crystallize their plans to join us in putting the finishing touches on the season that was with a series of intriguing events across the city."
From 1981 until 2008, NASCAR held its year-ending premier series awards show in New York before moving to Las Vegas. Since 2009, the awards have been held at the Wynn Las Vegas and have grown in stature and prestige with each passing year.
Fans can count on another star-studded, entertainment-filled week, culminating in the highly anticipated awards. During last year's official crowning of Tony Stewart as champion, Sprint announced its renewed commitment to the sport through 2016. Renowned multimedia superstar Reba McEntire hosted, and singer-songwriter Kid Rock performed for members of the NASCAR industry and fans.
Among the impressive list of celebrity entertainment the awards have attracted in Las Vegas are Brooks and Dunn, David Gray, Rascal Flatts, Colbie Caillat, Martina McBride, the Jersey Boys, Cirque Elvis and Frank Caliendo.
"The partnership between the NASCAR Sprint Cup Series Awards and Las Vegas leverages the strength of two great brands," said Rossi Ralenkotter, president and CEO for the Las Vegas Convention and Visitors Authority. "NASCAR Champion's Week celebrates the best performances of the year, and there is no better destination to provide the excitement and energy for the fans and the drivers than Las Vegas."
A full lineup of activities for Champion's Week will be announced at a later date.
"We're very excited that NASCAR Champion's Week will return to Las Vegas," Las Vegas Motor Speedway president Chris Powell said. "The Las Vegas community has shown great support for the NASCAR events at the speedway as well as Champion's Week. There is no better stage for NASCAR to crown its champion, and we continue to be thrilled that Champion's Week has found a home in the same city as America's Racing Showplace."